Apex Aesthetics Privacy Policy

Effective Date: March 2025  |  Last Updated: March 2025

1. Introduction

Apex Aesthetics ("we," "us," or "our") operates as a Revenue Growth Partner for Med Spas. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, engage with our services, or communicate with us via any channel, including SMS/text messaging.

By accessing or using our website and services, you agree to the collection and use of information in accordance with this policy. If you do not agree with these terms, please do not use our services.

2. Information We Collect

We collect information you provide directly to us, information collected automatically, and information from third parties.

2.1 Information You Provide

  • Contact information: name, email address, phone number, and business name

  • Business information: monthly revenue, staffing details, service offerings, and advertising spend

  • Communications: messages you send us via contact forms, email, or SMS

  • Appointment and inquiry details submitted through our website or lead capture forms

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical information through cookies, web beacons, pixels, and similar tracking technologies, including:

  • IP address and approximate geographic location

  • Browser type, version, and device information

  • Pages visited, time spent on pages, and referring URLs

  • Interaction data such as clicks, scrolls, and form submissions

  • Advertising identifiers and campaign attribution data

2.3 Information from Third Parties

We may receive information about you from advertising platforms (including Meta/Facebook and Google), CRM and marketing automation systems, and lead routing and qualification partners we work with to deliver our services.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to inquiries and communicate with you about our services

  • To deliver and manage the Med Spa Revenue Flywheel™ program and related services

  • To send you SMS messages, emails, and other communications you have opted into

  • To route and qualify leads as part of our Live Lead Routing system

  • To analyse campaign performance and optimise our advertising and acquisition strategies

  • To fulfil our contractual obligations and support client onboarding

  • To improve our website, services, and internal operations

  • To comply with legal obligations and enforce our agreements

We do not use your personal information to make fully automated decisions that have legal or similarly significant effects on you without human review.

4. SMS / Text Message Communications

Apex Aesthetics uses SMS messaging to communicate with prospects, leads, and clients as part of our service delivery. This section governs our SMS programme in accordance with A2P 10DLC compliance requirements.

4.1 SMS Opt-In

By submitting your phone number through any of our forms, landing pages, or lead capture mechanisms, you expressly consent to receive SMS messages from Apex Aesthetics. These messages may include:

  • Follow-up communications regarding your inquiry or application

  • Appointment confirmations, reminders, and scheduling coordination

  • Service updates and programme onboarding information

  • Promotional messages about Apex Aesthetics services (where separately consented)

Standard message and data rates may apply. Message frequency will vary depending on your level of engagement with our services.

4.2 Opt-Out Instructions

You may opt out of SMS communications at any time by replying STOP to any message we send. After opting out, you will receive one final confirmation message and will not receive further SMS messages unless you re-enrol. To re-enrol, reply START or contact us directly.

4.3 Help

For assistance with SMS communications, reply HELP to any message or contact us at the details provided in Section 9 of this policy.

4.4 No Sharing of SMS Opt-In Data

Your phone number and SMS opt-in consent are not shared with third parties for their own marketing purposes. We do not sell or lease SMS consent data. Phone numbers collected as part of our SMS programme will not be shared with third parties or affiliates for marketing purposes.

5. Cookie & Tracking Practices

Our website uses cookies and similar tracking technologies to enhance your experience and support our marketing and analytics functions.

5.1 Types of Cookies We Use

  • Essential cookies: Required for the website to function correctly

  • Analytics cookies: Used to understand how visitors interact with our website (e.g., Google Analytics)

  • Advertising and retargeting cookies: Used to measure ad campaign performance and serve relevant advertisements (e.g., Meta Pixel, Google Ads)

  • Functional cookies: Used to remember preferences and improve usability

5.2 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing ones. Please note that disabling certain cookies may affect the functionality of our website. For more information on managing cookies, visit www.allaboutcookies.org.

We do not currently respond to Do Not Track (DNT) browser signals, as no industry-wide standard has been established for such responses.

6. Data Security and Handling

We take the security of your personal information seriously. We implement a range of technical and organisational measures to protect your data against unauthorised access, disclosure, alteration, or destruction, including:

  • Encrypted data transmission using SSL/TLS protocols

  • Access controls and authentication requirements for internal systems

  • Regular review of our data collection, storage, and processing practices

  • Use of reputable third-party platforms with their own security certifications

While we apply commercially reasonable safeguards, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security and encourage you to exercise caution when sharing sensitive information online.

In the event of a data breach that affects your personal information and creates a material risk of harm, we will notify affected individuals in accordance with applicable law.

7. User Rights

Depending on your location, you may have certain rights regarding your personal information. These may include:

  • Access: The right to request a copy of the personal information we hold about you

  • Correction: The right to request correction of inaccurate or incomplete information

  • Deletion: The right to request deletion of your personal information, subject to legal retention requirements

  • Restriction: The right to request that we limit how we use your data

  • Portability: The right to receive your data in a structured, commonly used format

  • Objection: The right to object to certain types of processing, including direct marketing

  • Withdrawal of Consent: The right to withdraw consent at any time where processing is based on consent (including SMS opt-in)

To exercise any of these rights, please contact us using the details in Section 9. We will respond to verified requests within 30 days. We may need to verify your identity before processing your request.

8. Mobile Information Sharing Statement

Apex Aesthetics collects mobile phone numbers for the purpose of SMS-based business communications. We are committed to the responsible handling of mobile information.

  • We do not sell mobile phone numbers or SMS opt-in data to third parties

  • We do not share mobile phone numbers with affiliates or partners for their independent marketing use

  • Mobile data is used solely to facilitate direct communications between Apex Aesthetics and the individual who has consented

  • All SMS campaigns are registered through A2P 10DLC to ensure compliant, high-deliverability messaging

  • Opt-out requests via STOP are processed immediately and irrevocably

This statement applies to all mobile numbers collected through our website, landing pages, and lead capture forms.

9. Third-Party Disclosure and Data Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information with trusted service providers who assist us in operating our website and delivering our services, including advertising platforms, CRM systems, and communication tools. These providers are contractually obligated to protect your information and may only use it as directed by us.

We may also disclose your information if required to do so by law, to protect our rights, or in connection with a business transaction such as a merger or acquisition.

10. Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, to comply with legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will securely delete or anonymise it.

11. Children's Privacy

Our services are directed exclusively at businesses and business owners. We do not knowingly collect personal information from anyone under the age of 18. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will take steps to delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. We will indicate the updated date at the top of this page. Where changes are material, we may provide additional notice. Your continued use of our website following any update constitutes your acceptance of the revised policy.

13. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal information, please contact us at:

Apex Aesthetics

Email: [email protected]